Claude Hopkins

Disclaimer: I am aware that it is fairly sketchy and non specific... but we'll have to live with that. Secondly, please do not copy and paste word for word. As tempting as that is, try to put some of your own words into the mix. Lastly, enjoy :)

Work being done by the agency at present
Campaigns (Ad and Strategy) pertaining to various facets of a brand, such as positioning, branding etc. Clients include Tata motors, tata indicom, ITC Sunfeast, Amul.

Values and principles of Hopkins
Specificity of product advantages. Informing potential customers of the exact advantages. Offering service information. Rather than focussing on ‘best in India’ or ‘best in the world’, telling customers about the advantages of the product. NOT telling them to buy it, more advice about the product than about what they should do.

Ad-making stratagem
Ads are made only after extensive first hand and second hand research has been conducted, trends have been located, interrogated and confirmed. Only then is a campaign planned.

Comparison to global siblings
The Indian wing tends to cater to Indian sensibilities and what would appeal to Indian audiences. The aim is to make it relevant to them rather than trying to meet international acclaim.